{"id":6633,"date":"2021-10-13T04:49:04","date_gmt":"2021-10-13T04:49:04","guid":{"rendered":"https:\/\/atrevete.pe\/blog\/?p=6633"},"modified":"2021-10-13T04:49:04","modified_gmt":"2021-10-13T04:49:04","slug":"google-shopping-que-es-esta-plataforma-de-comercio-electronico","status":"publish","type":"post","link":"https:\/\/atrevete.pe\/blog\/google-shopping-que-es-esta-plataforma-de-comercio-electronico\/","title":{"rendered":"Google Shopping: \u00bfQu\u00e9 es esta plataforma de comercio electr\u00f3nico?"},"content":{"rendered":"<p style=\"text-align: justify;\">Dado que las ventas de comercio electr\u00f3nico aumentaron en el 2020, est\u00e1 claro que para muchas personas, las compras en l\u00ednea se est\u00e1n convirtiendo en la forma preferida de adquirir nuevos productos. Al utilizar Google Shopping, los compradores reciben una gran cantidad de opciones e informaci\u00f3n antes de realizar una compra.<\/p>\n<p style=\"text-align: justify;\">\u00bfPero en qu\u00e9 consiste esta plataforma? \u00a1Ve\u00e1moslo!<\/p>\n<h2 style=\"text-align: justify;\">\u00bfQu\u00e9 es Google Shopping?<\/h2>\n<p style=\"text-align: justify;\">Google Shopping es un servicio de Google que aloja productos de una amplia variedad de proveedores en l\u00ednea en un formato de b\u00fasqueda. Para los usuarios, el servicio tiene como objetivo facilitar el proceso de b\u00fasqueda y compra de cosas, ofreciendo comparaciones entre los listados de los vendedores sobre art\u00edculos particulares que permiten a los consumidores elegir el mejor art\u00edculo al mejor precio.<\/p>\n<p style=\"text-align: justify;\">Originalmente conocido como Froogle, el servicio ahora presenta art\u00edculos como im\u00e1genes en miniatura que muestran el art\u00edculo, su precio y la tienda de donde proviene. A partir de abril de 2020, cualquier proveedor en l\u00ednea puede publicar productos de forma gratuita.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/wa.me\/51942755550?text=Hola+me+gustar%C3%ADa+tener+m\u00e1s+informaci\u00f3n+y+presupuesto+sobre+el+servicio+del+ecommerce\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6441 size-full\" src=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner1.png\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner1.png 1920w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner1-300x150.png 300w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner1-1024x512.png 1024w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner1-768x384.png 768w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner1-1536x768.png 1536w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner1-1000x500.png 1000w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner1-670x335.png 670w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>La forma m\u00e1s sencilla para que los consumidores accedan es buscar art\u00edculos directamente en el sitio web de la plataforma, shopping.google.com. Tambi\u00e9n puede realizar una b\u00fasqueda regular en Google de un art\u00edculo en un navegador web y tocar o hacer clic en la pesta\u00f1a Compras debajo de la barra de b\u00fasqueda para acceder al servicio.<\/p>\n<h2>Ventajas de Google Shopping<\/h2>\n<p style=\"text-align: justify;\">Algunas de las caracter\u00edsticas notables de esta plataforma incluyen:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Informaci\u00f3n del consumidor que se puede filtrar:<\/strong> Google Shopping muestra los resultados de b\u00fasqueda seg\u00fan la relevancia que determina su consulta y sus h\u00e1bitos publicitarios. Adem\u00e1s, le permite filtrar los resultados de la b\u00fasqueda para aumentar la probabilidad de encontrar exactamente el art\u00edculo que busca. Puede filtrar por marca, precio, costo de env\u00edo y m\u00e1s, desde la columna de la izquierda.<\/li>\n<li style=\"text-align: justify;\"><strong>Informaci\u00f3n del producto:<\/strong> las empresas que venden productos deben cumplir con las pol\u00edticas de Google Shopping, lo que garantiza que las empresas no vendan algo que no deber\u00edan o algo con informaci\u00f3n enga\u00f1osa o desactualizada.<\/li>\n<li style=\"text-align: justify;\"><strong>Rese\u00f1as de productos:<\/strong> Google Shopping ofrece rese\u00f1as de voluntarios, anunciantes, vendedores y proveedores de rese\u00f1as de terceros para brindar una mejor perspectiva de los productos, ya sea positiva o negativa, con el fin de ayudar a los usuarios a realizar una compra informada.<\/li>\n<li style=\"text-align: justify;\"><strong>Compras comparativas:<\/strong> al tomar una decisi\u00f3n sobre qu\u00e9 comprar, Google Shopping muestra el costo del art\u00edculo y los impuestos aplicables en su estado. La p\u00e1gina del producto tambi\u00e9n ofrece una variedad de cu\u00e1nto cuesta normalmente en otros sitios web, y puede optar por recibir una notificaci\u00f3n cuando el precio baje.<\/li>\n<\/ul>\n<p>Referencias tomadas de BusinessInsider.<\/p>\n<p><a href=\"https:\/\/wa.me\/51942755550?text=Hola+me+gustar%C3%ADa+tener+m\u00e1s+informaci\u00f3n+y+presupuesto+sobre+el+servicio+del+ecommerce\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6442 aligncenter\" src=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner2.png\" alt=\"\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner2.png 2048w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner2-300x37.png 300w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner2-1024x127.png 1024w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner2-768x95.png 768w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner2-1536x190.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dado que las ventas de comercio electr\u00f3nico aumentaron en el 2020, est\u00e1 claro que para muchas personas, las compras en l\u00ednea se est\u00e1n convirtiendo en&#8230;<\/p>\n","protected":false},"author":4,"featured_media":6635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"class_list":{"0":"post-6633","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Shopping: \u00bfQu\u00e9 es esta plataforma de comercio electr\u00f3nico?<\/title>\n<meta name=\"description\" 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