{"id":6613,"date":"2021-10-13T04:18:53","date_gmt":"2021-10-13T04:18:53","guid":{"rendered":"https:\/\/atrevete.pe\/blog\/?p=6613"},"modified":"2021-10-13T04:35:59","modified_gmt":"2021-10-13T04:35:59","slug":"consejos-para-hacer-email-marketing-durante-la-pandemia","status":"publish","type":"post","link":"https:\/\/atrevete.pe\/blog\/consejos-para-hacer-email-marketing-durante-la-pandemia\/","title":{"rendered":"Consejos para hacer Email Marketing durante la pandemia"},"content":{"rendered":"<p style=\"text-align: justify;\">La mayor\u00eda de las empresas de comercio electr\u00f3nico conf\u00edan en el marketing por correo electr\u00f3nico. Pero el cierre de Covid-19 requiere una evaluaci\u00f3n de la frecuencia y el tono del correo electr\u00f3nico, entre otras t\u00e1cticas. En este art\u00edculo, veremos c\u00f3mo administrar la estrategia de email en tu plan de marketing durante la pandemia.<\/p>\n<p style=\"text-align: justify;\">\u00a1Sigue leyendo!<\/p>\n<h2 style=\"text-align: justify;\">Frecuencia<\/h2>\n<p style=\"text-align: justify;\">Dependiendo del producto o servicio, ajuste la frecuencia de los correos electr\u00f3nicos de marketing. Podr\u00eda ser un aumento o una disminuci\u00f3n en funci\u00f3n de las necesidades y la demanda de los consumidores.<\/p>\n<p style=\"text-align: justify;\">El seguimiento de las tasas de interacci\u00f3n tambi\u00e9n puede ayudar a determinar la frecuencia. Si las tasas de apertura y de clics est\u00e1n aumentando, considere enviar m\u00e1s a menudo. Adem\u00e1s, realice un seguimiento de los segmentos de correo electr\u00f3nico y realice los ajustes necesarios. Los clientes habituales pueden requerir m\u00e1s comunicaci\u00f3n que los compradores ocasionales.<\/p>\n<h2 style=\"text-align: justify;\">Retener nuevos clientes<\/h2>\n<p style=\"text-align: justify;\">Muchos consumidores compran en l\u00ednea por primera vez o con m\u00e1s frecuencia. Recuerde nuevos compradores en sus correos electr\u00f3nicos promocionales. Trate de generar lealtad para convertir a un comprador \u00fanico en un cliente habitual.<\/p>\n<p style=\"text-align: justify;\">A continuaci\u00f3n, se muestra un ejemplo de lo que no se debe hacer. Recientemente necesitaba comprar zapatillas nuevas para correr. Mi tienda online habitual no ten\u00eda mi talla en stock. Sin embargo, encontr\u00e9 un nuevo sitio con mi tama\u00f1o. El sitio era m\u00e1s caro. Sin embargo, dadas las circunstancias, estaba dispuesto a pagar m\u00e1s.<\/p>\n<p style=\"text-align: justify;\">Cuando recib\u00ed mis zapatos, el precio de la caja se redujo al 50 por ciento de lo que pagu\u00e9. Me sent\u00ed sobrecargado.<\/p>\n<h2 style=\"text-align: justify;\"><a href=\"https:\/\/wa.me\/51942755550?text=Hola+me+gustar%C3%ADa+hablar+con+un+asesor+y+tener+m\u00e1s+informaci\u00f3n+y+presupuesto+sobre+el+servicio\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6445 size-full\" src=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5.png\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5.png 1920w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5-300x150.png 300w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5-1024x512.png 1024w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5-768x384.png 768w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5-1536x768.png 1536w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5-1000x500.png 1000w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5-670x335.png 670w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>Permanecer visible<\/h2>\n<p style=\"text-align: justify;\">Para ahorrar costos, muchos minoristas han recortado los presupuestos de marketing y reducido las comunicaciones con los clientes. Esto puede aliviar la presi\u00f3n a corto plazo. Pero es probable que produzca da\u00f1os a largo plazo en t\u00e9rminos de conciencia, participaci\u00f3n de mercado y lealtad, todos los cuales son clave para el \u00e9xito futuro.<\/p>\n<p style=\"text-align: justify;\">Mantenga tanto marketing por correo electr\u00f3nico como sea posible. Trate de ser lo m\u00e1s importante para sus clientes. Valdr\u00e1 la pena.<\/p>\n<h2 style=\"text-align: justify;\">Prep\u00e1rese para la recuperaci\u00f3n<\/h2>\n<p style=\"text-align: justify;\">La pandemia finalmente pasar\u00e1. Los consumidores reanudar\u00e1n los h\u00e1bitos y rutinas normales. Las marcas correr\u00e1n para recuperar los ingresos perdidos. Es probable que esto se traduzca en una mayor competencia por las bandejas de entrada de los consumidores. Sus t\u00e1cticas actuales de marketing por correo electr\u00f3nico podr\u00edan determinar la rapidez con la que su negocio se recupera.<\/p>\n<p style=\"text-align: justify;\">Esperamos que estos consejos de email marketing le sean \u00fatiles mientras ejecuta su plan de marketing durante la pandemia. D\u00e9jenos sus comentarios para saber qu\u00e9 opina.<\/p>\n<p style=\"text-align: justify;\">Referencias tomadas de practicalecommerce.<\/p>\n<p><a href=\"https:\/\/wa.me\/51942755550?text=Hola+me+gustar%C3%ADa+hablar+con+un+asesor+y+tener+m\u00e1s+informaci\u00f3n+y+presupuesto+sobre+el+servicio\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6446 aligncenter\" src=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner6.png\" alt=\"\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner6.png 2048w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner6-300x37.png 300w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner6-1024x127.png 1024w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner6-768x95.png 768w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner6-1536x190.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La mayor\u00eda de las empresas de comercio electr\u00f3nico conf\u00edan en el marketing por correo electr\u00f3nico. Pero el cierre de Covid-19 requiere una evaluaci\u00f3n de la&#8230;<\/p>\n","protected":false},"author":4,"featured_media":6631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-6613","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consejos para hacer Email Marketing durante la pandemia - Blog Atr\u00e9vete<\/title>\n<meta name=\"description\" content=\"Conoce c\u00f3mo llevar a cabo tu estrategia de marketing en tu campa\u00f1a de marketing durante pandemia. 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