{"id":6605,"date":"2021-10-13T00:34:38","date_gmt":"2021-10-13T00:34:38","guid":{"rendered":"https:\/\/atrevete.pe\/blog\/?p=6605"},"modified":"2021-10-13T00:34:38","modified_gmt":"2021-10-13T00:34:38","slug":"lo-esencial-para-tener-un-email-de-alto-impacto","status":"publish","type":"post","link":"https:\/\/atrevete.pe\/blog\/lo-esencial-para-tener-un-email-de-alto-impacto\/","title":{"rendered":"Lo esencial para tener un email de alto impacto"},"content":{"rendered":"<p>El contenido creativo es la piedra angular de una campa\u00f1a de correo electr\u00f3nico exitosa, ya que genera aperturas, clics y compras. En esta publicaci\u00f3n, veremos los componentes creativos esenciales de las campa\u00f1as email de alto impacto. \u00a1Qu\u00e9date para descubrirlas!<\/p>\n<h2>Dise\u00f1o general<\/h2>\n<p>Los correos electr\u00f3nicos de marketing deben ser simples, limpios y f\u00e1ciles de leer.<\/p>\n<ul>\n<li>Los t\u00edtulos, subt\u00edtulos y espacios en blanco ayudan a organizar el mensaje. A\u00edsle la llamada a la acci\u00f3n para destacar.<\/li>\n<li>Las fuentes no deben tener menos de 12 a 14 p\u00edxeles en computadoras de escritorio y 16 p\u00edxeles en tel\u00e9fonos inteligentes.<\/li>\n<li>Colores. Cuanto menos, mejor, no m\u00e1s de tres.<\/li>\n<\/ul>\n<p>El dise\u00f1o siempre debe admitir:<\/p>\n<ul>\n<li>De qui\u00e9n es el correo electr\u00f3nico.<\/li>\n<li>Por qu\u00e9 es relevante para el destinatario.<\/li>\n<li>Cu\u00e1ndo debe actuar el destinatario.<\/li>\n<li>Qu\u00e9 hacer a continuaci\u00f3n.<\/li>\n<\/ul>\n<p>Cuanto m\u00e1s claro transmita estos cuatro elementos, mayores ser\u00e1n las posibilidades de conversi\u00f3n.<\/p>\n<h2>Imagenes<\/h2>\n<ul>\n<li>Ancho. Las im\u00e1genes pueden ser m\u00e1s anchas que la plantilla (para mayor resoluci\u00f3n) y luego reducirse usando los atributos de imagen o CSS.<\/li>\n<li>El texto alternativo se mostrar\u00e1 cuando una imagen no se cargue o el usuario la bloquee. Por lo tanto, el texto alternativo debe describir cuidadosamente la imagen para ayudar a los usuarios a comprender su prop\u00f3sito.<\/li>\n<li>Incluya personas. En mi experiencia, las im\u00e1genes que contienen personas superan a las que no lo hacen.<\/li>\n<li>Pertinencia. Aseg\u00farese de que la imagen sea compatible con el prop\u00f3sito del correo electr\u00f3nico.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/wa.me\/51942755550?text=Hola+me+gustar%C3%ADa+tener+m\u00e1s+informaci\u00f3n+y+presupuesto+sobre+el+servicio+del+ecommerce\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6441 aligncenter\" src=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner1.png\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner1.png 1920w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner1-300x150.png 300w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner1-1024x512.png 1024w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner1-768x384.png 768w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner1-1536x768.png 1536w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner1-1000x500.png 1000w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner1-670x335.png 670w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>Video y GIF<\/h2>\n<p>Los videos y los GIF animados pueden fomentar los clics. Pero no todos los clientes de correo electr\u00f3nico admiten la transmisi\u00f3n de video en la propia plantilla. Esto incluye Outlook y Gmail. La mejor soluci\u00f3n es incluir una imagen con un bot\u00f3n de reproducci\u00f3n superpuesto que se vincule a un video alojado en la web. (Sin embargo, aproximadamente la mitad de los proveedores de correo electr\u00f3nico admiten video HTML5 integrado).<\/p>\n<h2>Optimizaci\u00f3n m\u00f3vil<\/h2>\n<p>El dise\u00f1o de correo electr\u00f3nico receptivo ajustar\u00e1 autom\u00e1ticamente la plantilla al dispositivo del destinatario. Otras pr\u00e1cticas \u00fatiles para dispositivos m\u00f3viles incluyen:<\/p>\n<ul>\n<li>El bot\u00f3n de llamada a la acci\u00f3n debe ser lo suficientemente grande como para hacer clic con un dedo (al menos 44 x 44 p\u00edxeles con un tama\u00f1o de fuente m\u00ednimo de 16 p\u00edxeles) y tan cerca de la parte superior como sea pr\u00e1ctico.<\/li>\n<li>Solo formato de una sola columna.<\/li>\n<li>Espaciado entre l\u00edneas de al menos 1,5 veces m\u00e1s grande que el tama\u00f1o de la fuente para crear suficiente espacio en blanco.<\/li>\n<li>El logotipo debe estar en la parte superior central o en la parte superior izquierda.<\/li>\n<\/ul>\n<p>Esperamos que estos simples consejos te permitan generar una campa\u00f1a de email de alto impacto para poder canalizar a tus clientes m\u00e1s facilmente. Puedes dejarnos tus comentarios si tienes dudas.<\/p>\n<p>Referencias tomadas de practicalecommerce.<\/p>\n<p><a href=\"https:\/\/wa.me\/51942755550?text=Hola+me+gustar%C3%ADa+tener+m\u00e1s+informaci\u00f3n+y+presupuesto+sobre+el+servicio+del+ecommerce\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6442 aligncenter\" src=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner2.png\" alt=\"\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner2.png 2048w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner2-300x37.png 300w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner2-1024x127.png 1024w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner2-768x95.png 768w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner2-1536x190.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El contenido creativo es la piedra angular de una campa\u00f1a de correo electr\u00f3nico exitosa, ya que genera aperturas, clics y compras. En esta publicaci\u00f3n, veremos&#8230;<\/p>\n","protected":false},"author":4,"featured_media":6625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":{"0":"post-6605","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-digital"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lo esencial para tener un email de alto impacto - Blog Atr\u00e9vete<\/title>\n<meta name=\"description\" content=\"Un email de alto impacto puede ayudarte a ampliar tu cartera de clientes. 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