{"id":6602,"date":"2021-10-13T00:13:48","date_gmt":"2021-10-13T00:13:48","guid":{"rendered":"https:\/\/atrevete.pe\/blog\/?p=6602"},"modified":"2021-10-13T00:13:48","modified_gmt":"2021-10-13T00:13:48","slug":"2-optimizaciones-de-google-en-campanas-de-compra","status":"publish","type":"post","link":"https:\/\/atrevete.pe\/blog\/2-optimizaciones-de-google-en-campanas-de-compra\/","title":{"rendered":"2 Optimizaciones de Google en Campa\u00f1as de compra"},"content":{"rendered":"<p style=\"text-align: justify;\">Los beneficios de Google Shopping son convincentes. Los anunciantes experimentan constantemente ingresos, tr\u00e1fico y retorno de la inversi\u00f3n publicitaria s\u00f3lidos y, a menudo, pagan menos por clic que las campa\u00f1as de b\u00fasqueda est\u00e1ndar. A\u00fan as\u00ed, el rendimiento de los anuncios , como todos los anuncios, podr\u00eda estancarse. Por lo tanto, las optimizaciones de Google son clave para mantener los resultados.<\/p>\n<p style=\"text-align: justify;\">Hoy destacamos dos formas de optimizar las campa\u00f1as de Google Shopping a trav\u00e9s de la interfaz de Google Ads.<\/p>\n<h2 style=\"text-align: justify;\">Campa\u00f1as de Shopping inteligentes<\/h2>\n<p style=\"text-align: justify;\">Me he referido a la importancia de probar las campa\u00f1as de Shopping inteligentes, que otorgan un mayor control a Google y se benefician de su aprendizaje autom\u00e1tico para automatizar la exposici\u00f3n y las ofertas de la red. Los anunciantes de Smart Shopping no pueden establecer ofertas, agregar palabras clave negativas o utilizar una estrategia de oferta que no sea \u00abMaximizar el valor de conversi\u00f3n\u00bb.<\/p>\n<p style=\"text-align: justify;\">He visto resultados mixtos con las campa\u00f1as de Shopping inteligentes en comparaci\u00f3n con las campa\u00f1as de Shopping est\u00e1ndar. Por ejemplo, apuntar a los mismos 10 productos tanto en las campa\u00f1as de Shopping inteligentes como en las campa\u00f1as de Shopping est\u00e1ndar a menudo genera diferentes tipos de campa\u00f1as ganadoras. Las campa\u00f1as de Shopping inteligentes suelen recibir m\u00e1s tr\u00e1fico porque Google asigna una prioridad m\u00e1s alta. Pero las campa\u00f1as de Shopping est\u00e1ndar tienden a ser m\u00e1s eficientes, con mayores ingresos y conversiones.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6445 aligncenter\" src=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5.png\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5.png 1920w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5-300x150.png 300w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5-1024x512.png 1024w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5-768x384.png 768w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5-1536x768.png 1536w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5-1000x500.png 1000w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner5-670x335.png 670w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>Por lo general, segrego los productos de alto rendimiento en las campa\u00f1as de Shopping est\u00e1ndar y los coloco en Smart Shopping. Da a los productos su propio presupuesto y prioridad. Una ventaja de las campa\u00f1as de Shopping inteligentes es dirigirse a nuevos clientes, aquellos que no han visitado el sitio. Tambi\u00e9n ayuda a los anunciantes a asignar un valor a los nuevos clientes.<\/p>\n<p style=\"text-align: justify;\">Una ventaja de las campa\u00f1as de Shopping inteligentes se dirige a nuevos clientes. Tambi\u00e9n ayuda a los anunciantes a asignar un valor a esos compradores.<\/p>\n<h2 style=\"text-align: justify;\">Ajustar estrategias de oferta<\/h2>\n<p style=\"text-align: justify;\">Las campa\u00f1as de Shopping est\u00e1ndar incluyen la opci\u00f3n de cambiar los objetivos de la oferta. Por ejemplo, un anunciante podr\u00eda alcanzar su estrategia de oferta de ROAS objetivo del 500% pero tener un porcentaje de impresiones bajo del 30%. Reducir el objetivo de ROAS aumentar\u00eda el porcentaje de impresiones y, probablemente, las conversiones y los ingresos tambi\u00e9n.<\/p>\n<p style=\"text-align: justify;\">Otra opci\u00f3n es cambiar toda la estrategia de oferta. Pasar a una estrategia de \u00abMaximizar clics\u00bb le indicar\u00eda a Google que obtenga tantos clics como sea posible dentro de un presupuesto designado. Una estrategia de \u00abMaximizar clics\u00bb no optimizar\u00eda las conversiones, pero generar\u00eda m\u00e1s tr\u00e1fico.<\/p>\n<p style=\"text-align: justify;\">Los anunciantes de campa\u00f1as de Shopping est\u00e1ndar tambi\u00e9n pueden establecer ofertas manuales por producto o grupo de productos en lugar de que Google automatice las ofertas.<\/p>\n<p>Es importante conocer con mayor detalle las optimizaciones de Google para poder desempe\u00f1arse mejor en su plataforma. Esperamos que esta informaci\u00f3n te sea de mucha utilidad. Cualquier consulta d\u00e9janos tus comentarios.<\/p>\n<p>Referencias tomadas de practicalecommerce.<\/p>\n<p><a href=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6446\" src=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner6.png\" alt=\"\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner6.png 2048w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner6-300x37.png 300w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner6-1024x127.png 1024w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner6-768x95.png 768w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2021\/04\/Banner6-1536x190.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los beneficios de Google Shopping son convincentes. Los anunciantes experimentan constantemente ingresos, tr\u00e1fico y retorno de la inversi\u00f3n publicitaria s\u00f3lidos y, a menudo, pagan menos&#8230;<\/p>\n","protected":false},"author":4,"featured_media":6623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"class_list":{"0":"post-6602","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2 Optimizaciones de Google en Campa\u00f1as de compra - Blog Atr\u00e9vete<\/title>\n<meta name=\"description\" content=\"Conoce cuales son las optimizaciones de Google shopping que son relevantes para tu comercio electr\u00f3nico y c\u00f3mo sacarle m\u00e1s provecho.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.pe\/blog\/2-optimizaciones-de-google-en-campanas-de-compra\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2 Optimizaciones de Google en Campa\u00f1as de compra - 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