{"id":6386,"date":"2020-12-23T02:44:42","date_gmt":"2020-12-23T02:44:42","guid":{"rendered":"https:\/\/atrevete.pe\/blog\/?p=6386"},"modified":"2021-01-03T20:39:03","modified_gmt":"2021-01-03T20:39:03","slug":"posicionamiento-seo-el-h1-y-como-afecta-al-trafico-de-tu-pagina-web","status":"publish","type":"post","link":"https:\/\/atrevete.pe\/blog\/posicionamiento-seo-el-h1-y-como-afecta-al-trafico-de-tu-pagina-web\/","title":{"rendered":"Posicionamiento SEO: El H1 y c\u00f3mo afecta al tr\u00e1fico de tu p\u00e1gina web"},"content":{"rendered":"

Si buscas posicionar a tu empresa dentro de las primeras opciones de b\u00fasqueda existe una serie de estrategias y herramientas que logran aportar a ello. Pero, aun as\u00ed, muchas empresas no logran cubrir todas las fases para tener un posicionamiento SEO<\/strong> aprobado por Google, \u00bfpor qu\u00e9 sucede esto?<\/span>\u00a0<\/span><\/p>\n

Esto muchas veces se debe a los H1, en otras palabras, nos referimos a las etiquetas de t\u00edtulo que podamos tener dentro de nuestras p\u00e1ginas web. Esta herramienta es uno de los factores que ayudan a identificar la p\u00e1gina web de una empresa y, a su vez, a Google para que logre entender qu\u00e9 es lo que se va a encontrar dentro de ella; para luego, posicionarla.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\n

\u201cLos H1, aunque siguen siendo importantes para el SEO, tienen un papel mucho m\u00e1s centrado en la usabilidad y la experiencia del usuario.\u201d \u2013 (TreceBits, 2020).<\/span><\/i><\/p>\n<\/blockquote>\n

\u00a0<\/span><\/i><\/p>\n

\"\"<\/a><\/span><\/h2>\n

\u00bfQu\u00e9 tan importante es el H1 para el posicionamiento SEO?<\/span><\/h2>\n

La etiqueta H1 para los t\u00edtulos de una p\u00e1gina web, e-commerce<\/a><\/strong> o blog, a diferencia de las dem\u00e1s etiquetas H (H2, H3, entre otros) es una de las m\u00e1s importantes para lograr que una empresa pueda posicionarse dentro de las primeras opciones de b\u00fasqueda. Esto se debe a que dichas etiquetas se encuentran dirigidas a mejorar la experiencia del usuario (UX)<\/a><\/strong>, factor muy importante para Google.<\/span>\u00a0<\/span><\/p>\n

Debemos recordar que para Google la experiencia del usuario es un factor indispensable al momento de considerar posicionar una marca, especialmente, que ahora en el 2021 la UX es la caracter\u00edstica principal que debe tener todo tipo de p\u00e1gina web.<\/span><\/p>\n

Si bien es cierto, el SEO<\/strong> de Google John Mueller, coment\u00f3 que una p\u00e1gina web puede tener m\u00e1s de un H1 o ninguno, a diferencia de estructuras pasadas, la jerarqu\u00eda de contenido de un sitio web debe priorizar en un orden claro y conciso; con el objetivo de, favorecer a la lectura y entendimiento f\u00e1cil del lector.<\/span><\/p>\n

Referencias tomadas y adaptadas de TreceBits.\u00a0\u00a0\u00a0<\/span><\/em><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Si buscas posicionar a tu empresa dentro de las primeras opciones de b\u00fasqueda existe una serie de estrategias y herramientas que logran aportar a ello….<\/p>\n","protected":false},"author":4,"featured_media":6387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"class_list":{"0":"post-6386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce"},"yoast_head":"\nPosicionamiento SEO: El H1 y c\u00f3mo afecta al tr\u00e1fico de tu p\u00e1gina web - Blog Atr\u00e9vete<\/title>\n<meta name=\"description\" content=\"\u00bfSab\u00edas que el H1 de tu p\u00e1gina web ayuda al posicionamiento SEO para que tu empresa pueda parecer dentro de Google? 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