{"id":6331,"date":"2020-11-17T00:52:40","date_gmt":"2020-11-17T00:52:40","guid":{"rendered":"https:\/\/atrevete.pe\/blog\/?p=6331"},"modified":"2021-01-03T20:38:16","modified_gmt":"2021-01-03T20:38:16","slug":"screaming-frog-5-factores-para-analizar-tu-web-informativa","status":"publish","type":"post","link":"https:\/\/atrevete.pe\/blog\/screaming-frog-5-factores-para-analizar-tu-web-informativa\/","title":{"rendered":"Screaming Frog: 5 factores para analizar tu web informativa"},"content":{"rendered":"

Como empresarios y emprendedores siempre es importante realizar constantemente las auditor\u00edas (Screaming Frog) de nuestras propias p\u00e1ginas web; con el objetivo de, tener una web informativa que se encuentre actualizada para el beneficio de los usuarios y, consecutivamente, la de nuestras marcas.<\/span><\/p>\n

Entrar al mundo de las plataformas digitales es una acci\u00f3n f\u00e1cil de realizar, pero mantenerse y continuar con los cambios que se emiten constantemente es un reto para muchas empresas que desconocen mucho de este universo digital.<\/span><\/p>\n

Por ello, a trav\u00e9s de una de las herramientas que aportan a esta acci\u00f3n de auditor\u00eda \u201cScreaming Frog\u201d, es que podemos determinar el mejoramiento de los crawl Budget de tu p\u00e1gina web. Te invitamos a revisar 5 de los factores que te brinda Screaming Frog para analizar un sitio web.<\/span><\/p>\n

\"\"<\/span><\/h2>\n

5 factores para analizar tu web informativa con Screaming Frog<\/span><\/h2>\n

Screaming Frog te ayuda a identificar:<\/span>\u00a0<\/span><\/p>\n

1. Categor\u00edas, etiquetas y archivos olvidados<\/span><\/h3>\n

Muchas veces cuando se est\u00e1 emitiendo contenido relevante dentro de nuestros blogs, p\u00e1ginas web y\/o tiendas online es importante hacer uso de las correctas palabras claves que buscan posicionar a tu empresa. Por ejemplo, uno de los errores m\u00e1s comunes que sucede es cuando colocan los t\u00edtulos a las categor\u00edas y etiquetas, que se olvidan del objetivo o duplican la descripci\u00f3n que se haya hecho anteriormente.<\/span><\/p>\n

Cu\u00e1nto tienes una categor\u00eda, etiqueta o archivos olvidados, estas no presentan un contenido \u00fanico, sino que buscan limitar el listado de posts para dicha categor\u00eda o etiqueta. Para evitar este tipo de errores que disminuyen tu posicionamiento SEO te recomendamos emitir un contenido netamente personalizado explicando de modo general al lector sobre los art\u00edculos que presentan.<\/span><\/p>\n

2. T\u00edtulos repetidos o duplicados<\/span><\/h3>\n

No son uno de los errores m\u00e1s comunes que existen, pero si se ha observado que uno de los errores que suelen cometer las p\u00e1ginas web es la repetici\u00f3n de sus t\u00edtulos; con la finalidad de, llamar la atenci\u00f3n de los clientes o posicionar un art\u00edculo. Este tipo de \u201cestrategias\u201d err\u00f3neas son aquellas que detienen el posicionamiento SEO de cualquier p\u00e1gina web, pero con la ayuda de Screaming Frog.<\/span>\u00a0<\/span><\/p>\n

Esta plataforma detecta f\u00e1cilmente este tipo de equivocaciones con la finalidad de eliminar los t\u00edtulos repetidos o duplicados.<\/span><\/p>\n

\"\"<\/a><\/span><\/h3>\n

3. Alerta con los Inlinks en 301 \u2013 302<\/span><\/h3>\n

Una de las estrategias m\u00e1s \u00fatiles que presentan las webs informativas son la incrustaci\u00f3n de enlaces que incluyen las redirecciones a otras p\u00e1ginas web, ya sean de 301 0 302, ocasionando la p\u00e9rdida de tiempo para tus usuarios y de su rastreo.<\/span><\/p>\n

Debemos tener mucho cuidado con los enlaces que adjuntamos en nuestro contenido, cercior\u00e1ndose de que estos est\u00e9n activos y muestran el contenido necesario y relevante.<\/span><\/p>\n

4. Inlinks en 404 (internos y externos)<\/span><\/h3>\n

En cuanto a los errores que se generan por el 404 no es posible filtrar a los externos o internos; ya que, ambos tienen mucha importancia. Sin embargo, este tipo de errores son los principales que se dan cuando enlazamos la direcci\u00f3n URL que no carga, ya sean por las razones que se presenten.<\/span>\u00a0<\/span><\/p>\n

Por eso, nuevamente es importante revisar constantemente nuestro contenido e ir actualiz\u00e1ndose lo m\u00e1s seguido posible para evitar disminuir el posicionamiento seo.<\/span><\/p>\n

5. P\u00e1ginas de \u201cThin content\u201d<\/span><\/h3>\n

El contenido es una de las herramientas de marketing m\u00e1s importantes para toda p\u00e1gina web por eso es importante debemos hacer uso de palabras claves que representen a nuestros negocios. Y si buscamos determinar cu\u00e1ntas palabras claves hemos estado usando en nuestro contenido, la plataforma de Screaming Frog te ayudar\u00e1n a realizar un conteo r\u00e1pido y eficiente.<\/span><\/p>\n

Referencias tomadas y adaptadas de Campamento Web.<\/span><\/em><\/span><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Como empresarios y emprendedores siempre es importante realizar constantemente las auditor\u00edas (Screaming Frog) de nuestras propias p\u00e1ginas web; con el objetivo de, tener una web…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":{"0":"post-6331","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-sitio-web"},"yoast_head":"\nScreaming Frog: 5 factores para analizar tu web informativa - Blog Atr\u00e9vete<\/title>\n<meta name=\"description\" content=\"Conoce los cinco factores que te ofrece Screaming Frog para poder analizar el posicionamiento seo de tu empresa. 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