{"id":6300,"date":"2020-11-03T08:21:40","date_gmt":"2020-11-03T08:21:40","guid":{"rendered":"https:\/\/atrevete.pe\/blog\/?p=6300"},"modified":"2020-11-16T00:48:06","modified_gmt":"2020-11-16T00:48:06","slug":"posicionamiento-seo-que-es-y-de-que-trata","status":"publish","type":"post","link":"https:\/\/atrevete.pe\/blog\/posicionamiento-seo-que-es-y-de-que-trata\/","title":{"rendered":"Posicionamiento SEO: \u00bfQu\u00e9 es y de qu\u00e9 trata?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00bfHas notado que cuando buscas una marca en Google te aparecen tiendas entre las primeras opciones? \u00bfPor qu\u00e9 sucede esto? \u00bfNo ser\u00eda genial que tu negocio aparezca entre esas primeras opciones? La estrategia de Marketing Digital que hace posible este posicionamiento es el SEO.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La palabra SEO significa \u201cSearch Engine Optimization\u201d; la cual, se encarga de un motor de b\u00fasqueda que logra destacar a las marcas o contenidos entre los primeros puestos. Es muy probable que ciertas empresas que empiezan a adentrarse en el <a href=\"https:\/\/atrevete.pe\/blog\/e-commerce-como-ganar-la-confianza-de-mis-clientes\/\">mundo del e-commerce<\/a> y las plataformas digitales desconocen de esta herramienta y la no tomen en cuenta para potenciar y posicionar sus negocios en el mercado.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a href=\"https:\/\/wa.me\/51942755550?text=Hola+me+gustar%C3%ADa+hablar+con+un+asesor+y+tener+m%C3%A1s+informaci%C3%B3n+y+presupuesto+sobre+el+servicio\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6034 size-full\" src=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/06\/Banner-Landing-Page-2.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/06\/Banner-Landing-Page-2.jpg 1920w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/06\/Banner-Landing-Page-2-300x150.jpg 300w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/06\/Banner-Landing-Page-2-768x384.jpg 768w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/06\/Banner-Landing-Page-2-1024x512.jpg 1024w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/06\/Banner-Landing-Page-2-1000x500.jpg 1000w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/06\/Banner-Landing-Page-2-670x335.jpg 670w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es el posicionamiento SEO?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El posicionamiento SEO es la disciplina que constantemente se encuentra en cambio en base a los algoritmos de los motores de b\u00fasqueda en los \u00faltimos a\u00f1os.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Es uno de los procesos que mayor visibilidad brinda a tu marca, ya sea dentro de las redes sociales o a tu p\u00e1gina web, obteniendo resultados positivos de manera org\u00e1nica dentro de los diferentes buscadores como Google, Safari, Explorer, entre otros.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6301 size-large\" src=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/11\/SquarespaceSEOGuide-1024x862.jpg\" alt=\"\" width=\"1024\" height=\"862\" srcset=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/11\/SquarespaceSEOGuide-1024x862.jpg 1024w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/11\/SquarespaceSEOGuide-300x253.jpg 300w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/11\/SquarespaceSEOGuide-768x647.jpg 768w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/11\/SquarespaceSEOGuide.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">\u00bfPara qu\u00e9 sirve esta herramienta?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La raz\u00f3n principal; por la cual, el posicionamiento SEO es importante se debe a que hace m\u00e1s \u00fatil la p\u00e1gina web de tu empresa para los usuarios que la revisan como tambi\u00e9n para los motores de b\u00fasqueda.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Adem\u00e1s, es necesario ayudar a los motores de b\u00fasqueda a entender sobre qu\u00e9 trata o habla mi p\u00e1gina web; con el objetivo, que, mediante palabras claves, el buscador pueda posicionar mi marca.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Es importante que determinemos las palabras claves que identifican a nuestro negocio para que el motor de b\u00fasqueda pueda seleccionarnos al momento que un usuario introduzca dicha palabra al buscador.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><em><span style=\"font-weight: 400;\">Referencias tomadas y adaptadas de Idento.<\/span><\/em><\/span><\/p>\n<p><a href=\"https:\/\/wa.me\/51942755550?text=Hola+me+gustar%C3%ADa+tener+m%C3%A1s+informaci%C3%B3n+y+presupuesto+sobre+el+servicio+de+sitio+web\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6035 size-full\" src=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/06\/Banner-Landing-page.jpg\" alt=\"\" width=\"2048\" height=\"253\" srcset=\"https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/06\/Banner-Landing-page.jpg 2048w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/06\/Banner-Landing-page-300x37.jpg 300w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/06\/Banner-Landing-page-768x95.jpg 768w, https:\/\/atrevete.pe\/blog\/wp-content\/uploads\/2020\/06\/Banner-Landing-page-1024x127.jpg 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfHas notado que cuando buscas una marca en Google te aparecen tiendas entre las primeras opciones? \u00bfPor qu\u00e9 sucede esto? \u00bfNo ser\u00eda genial que tu&#8230;<\/p>\n","protected":false},"author":4,"featured_media":6302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":{"0":"post-6300","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-landing-page"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Posicionamiento SEO: \u00bfQu\u00e9 es y de qu\u00e9 trata? - Blog Atr\u00e9vete<\/title>\n<meta name=\"description\" content=\"Ent\u00e9rate sobre los beneficios que te ofrece el posicionamiento seo logrando que tu empresa aparezca entre las primeras opciones.\" 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