{"id":6255,"date":"2020-10-15T07:27:27","date_gmt":"2020-10-15T07:27:27","guid":{"rendered":"https:\/\/atrevete.pe\/blog\/?p=6255"},"modified":"2020-11-16T00:47:42","modified_gmt":"2020-11-16T00:47:42","slug":"email-marketing-la-herramienta-para-incrementar-tus-ventas","status":"publish","type":"post","link":"https:\/\/atrevete.pe\/blog\/email-marketing-la-herramienta-para-incrementar-tus-ventas\/","title":{"rendered":"Email Marketing: La herramienta para incrementar tus ventas"},"content":{"rendered":"

\u00bfTienes una empresa o tienda online? \u00bfCu\u00e1l es tu objetivo principal? El 90% de los objetivos de marketing de cualquier empresa dentro de las plataformas digitales es incrementar sus oportunidades de venta a cierto tiempo. Pero, \u00bfc\u00f3mo lo logramos? Una de las opciones; de las cuales, podemos encontrar resultados satisfactorios es el email marketing.<\/span><\/p>\n

Existe una gran variedad de opciones que tu empresa puede hacer uso para aportar al incremento de tus ventas que busquen fortalecer la comunicaci\u00f3n con tus clientes, pero una de las m\u00e1s antiguas que desde el comienzo brinda resultados \u00f3ptimos a las empresas es el email marketing.<\/span><\/p>\n

Recordemos que el email marketing es la herramienta de env\u00edo de informaci\u00f3n a los clientes interesados y suscritos a nuestra marca; con el objetivo, de recibir contenido relevante. Por ello, en el siguiente art\u00edculo te brindamos algunas recomendaciones para lograr aumentar tus ventas con esta estrategia.<\/span><\/p>\n

\"\"<\/a>\u00a0<\/span><\/p>\n

Incrementa tus ventas con el email marketing<\/span><\/h2>\n

Cuando utilizamos el email marketing en nuestras estrategias de marketing, esta duplica el porcentaje de visitas y clics sobre tus productos o servicios. Sin embargo, existe una desventaja por parte de esta herramienta y es que el proceso es lento y requiere de un an\u00e1lisis exhaustivo por parte del cliente interesado.<\/span><\/p>\n

Por ello, si piensas crear una campa\u00f1a de email marketing es importante tomar las siguientes recomendaciones para aumentar tus ventas sin inconvenientes:<\/span><\/p>\n

    \n
  1. Segmenta y micro-segmenta la base de datos de tu<\/b> empresa (mientras m\u00e1s personalizada es tu comunicaci\u00f3n son tus clientes mejores resultados obtendr\u00e1s).<\/span><\/li>\n
  2. Haz uso del cross selling<\/b> (promueve las ventas cruzadas y vende varios productos a un nuevo cliente lentamente).<\/span><\/li>\n
  3. P<\/span>lantea una estrategia de recuperaci\u00f3n de carritos abandonados <\/b>(tambi\u00e9n conocida como remarketing para ayudar a los clientes que a\u00fan no realizan una compra).<\/span><\/li>\n
  4. Incentiva a la repetici\u00f3n de ventas <\/b>(comienza a fidelizar a tus clientes con correos que les brinden nuevos beneficios de los que ya adquirieron).<\/span><\/li>\n<\/ol>\n

    Referencias tomadas y adaptadas de Go2Jump.<\/span><\/em><\/span><\/p>\n

    \"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00bfTienes una empresa o tienda online? \u00bfCu\u00e1l es tu objetivo principal? El 90% de los objetivos de marketing de cualquier empresa dentro de las plataformas…<\/p>\n","protected":false},"author":4,"featured_media":6256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":{"0":"post-6255","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-landing-page"},"yoast_head":"\nEmail Marketing: La herramienta para incrementar tus ventas - Blog Atr\u00e9vete<\/title>\n<meta name=\"description\" content=\"Conoce el poder que tiene el email marketing en cuanto al incremento de tus ventas online. Por eso te invitamos a revisar nuestro art\u00edculo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.pe\/blog\/email-marketing-la-herramienta-para-incrementar-tus-ventas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing: La herramienta para incrementar tus ventas - Blog Atr\u00e9vete\" \/>\n<meta property=\"og:description\" content=\"Conoce el poder que tiene el email marketing en cuanto al incremento de tus ventas online. 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