{"id":6249,"date":"2020-10-12T22:07:51","date_gmt":"2020-10-12T22:07:51","guid":{"rendered":"https:\/\/atrevete.pe\/blog\/?p=6249"},"modified":"2020-11-16T00:47:35","modified_gmt":"2020-11-16T00:47:35","slug":"email-marketing-que-es-y-como-ayuda-a-mi-negocio","status":"publish","type":"post","link":"https:\/\/atrevete.pe\/blog\/email-marketing-que-es-y-como-ayuda-a-mi-negocio\/","title":{"rendered":"Email Marketing: \u00bfQu\u00e9 es y c\u00f3mo ayuda a mi negocio?"},"content":{"rendered":"

\u00bfHab\u00edas escuchado hablar del email marketing?<\/strong>\u00bfCuando encuentras una nueva p\u00e1gina web de tu inter\u00e9s, muchas veces no te preguntan si deseas suscribirte para que te llegue informaci\u00f3n?<\/strong> O cuando te registras en una marca como Saga Falabella, \u00bfno te piden tu correo y comienzas a recibir mensajes de descuento u ofertas? Esta es la magia y el poder que tiene el email marketing<\/strong>.<\/span><\/p>\n

Muchas empresas que se encuentran ingresando al mundo de las p\u00e1ginas web buscan identificar las estrategias de Marketing Digital m\u00e1s adecuadas para poder incrementar sus oportunidades de venta. Entre ellas, una de las m\u00e1s veteranas es el email marketing; el cual, hasta el momento sigue presentando el mismo resultado exitoso al momento de informar y generar engagement<\/strong> con los clientes potenciales de una empresa.<\/span><\/p>\n

Por ello, en el siguiente art\u00edculo trabajaremos la definici\u00f3n de t\u00e9cnica de marketing que tanto se escucha y utiliza.<\/span><\/p>\n

\"\"<\/span><\/h2>\n

\u00bfQu\u00e9 es el Email Marketing?<\/span><\/h2>\n

Esta estrategia es la t\u00e9cnica de comunicaci\u00f3n que se utiliza para mantener una relaci\u00f3n con los usuarios interesados de una empresa en donde se emplea el sistema de correo electr\u00f3nico para atraer a clientes potenciales.<\/span><\/p>\n

El email marketing es un canal de comunicaci\u00f3n directa que toda empresa presenta con su audiencia; la cual, permite adaptar el contenido de cada negocio en base a los intereses y necesidades de un usuario con el objetivo de conseguir mayor retorno de la inversi\u00f3n (ROI) para la marca.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/span><\/p>\n

Adem\u00e1s, este sistema te permite realizar una adecuada segmentaci\u00f3n dentro de tu estrategia de Marketing enviando de forma masiva la informaci\u00f3n necesaria a cada uno de tus clientes; e incluso, potenciar e incentivar a continuar el proceso de compra a un \u201ccliente fr\u00edo\u201d.<\/span><\/p>\n

Pero el email marketing no solo funciona para enviar informaci\u00f3n a nuevos clientes, sino que te permite hacer uso del \u201cretargeting\u201d en donde podemos seguir fidelizando con contenido a nuestros clientes existentes invit\u00e1ndolos a realizar una segunda compra.<\/span><\/p>\n

Referencias tomadas de 40defiebre.<\/span><\/em><\/p>\n

\u00a0<\/span><\/p>\n

\n

Y t\u00fa, \u00bfhar\u00e1s uso del email marketing?<\/span><\/i><\/p>\n<\/blockquote>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfHab\u00edas escuchado hablar del email marketing?\u00bfCuando encuentras una nueva p\u00e1gina web de tu inter\u00e9s, muchas veces no te preguntan si deseas suscribirte para que te…<\/p>\n","protected":false},"author":4,"featured_media":6253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":{"0":"post-6249","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-landing-page"},"yoast_head":"\nEmail Marketing: \u00bfQu\u00e9 es y c\u00f3mo ayuda a mi negocio? - Blog Atr\u00e9vete<\/title>\n<meta name=\"description\" content=\"Comienza a hacer uso de la t\u00e9cnica del email marketing e incrementa las oportunidades de venta en tu empresa con \u00e9xito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.pe\/blog\/email-marketing-que-es-y-como-ayuda-a-mi-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing: \u00bfQu\u00e9 es y c\u00f3mo ayuda a mi negocio? 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