{"id":6164,"date":"2020-09-01T22:03:55","date_gmt":"2020-09-01T22:03:55","guid":{"rendered":"https:\/\/atrevete.pe\/blog\/?p=6164"},"modified":"2020-10-03T10:33:23","modified_gmt":"2020-10-03T10:33:23","slug":"call-to-action-caracteristicas-principales-para-crear-tu-cta","status":"publish","type":"post","link":"https:\/\/atrevete.pe\/blog\/call-to-action-caracteristicas-principales-para-crear-tu-cta\/","title":{"rendered":"Call to Action: Caracter\u00edsticas principales para crear uno"},"content":{"rendered":"

Recordemos que los \u201ccall to action\u201d o CTA\u2019s son aquellos botones que persuaden a los usuarios a realizar una acci\u00f3n determinada. Por ello, es importante que tu empresa haga uso de estas herramientas; con la finalidad, de incrementar las oportunidades de venta de tus productos o servicios.<\/span>\u00a0<\/span><\/p>\n

En el caso de aquellas empresas que ya utilizan CTA\u2019s, estas se preguntan: \u00bfmis botones de \u201ccall to action\u201d est\u00e1n correctamente optimizados? \u00bfC\u00f3mo puedo mejorarlos para aumentar la conversi\u00f3n de mis visitantes? Debido a que, debemos reconocer el mensaje adecuado para lograr captar la atenci\u00f3n del cliente e inducirlo a realizar acci\u00f3n.<\/span><\/p>\n

O, por otro lado, si tu empresa nunca ha hecho uso de los \u2018call to action\u2019 y buscan implementarlos en sus estrategias de marketing, \u00bfc\u00f3mo puedo crear un CTA atractivo?<\/span><\/p>\n

En el siguiente art\u00edculo, mencionaremos ciertas caracter\u00edsticas que permitir\u00e1n potenciar tus CTA\u2019s al momento de crearlas y\/u optimizarlas.<\/span><\/p>\n

\"\"<\/a><\/span><\/h2>\n

5 caracter\u00edsticas principales para crear un \u2018Call to Action\u2019<\/span><\/h2>\n

Antes de crear un CTA, es importante considerar los siguientes tips:<\/span><\/p>\n

1. C\u00e9ntrate en tu buyer persona<\/span><\/h3>\n

Es importante que el CTA que elabores est\u00e9 orientado a tu buyer persona dependiendo en la etapa de conversi\u00f3n en la que se encuentre. Por ello, es recomendable tener una serie de opciones para cada etapa y situaci\u00f3n en la que se encuentre un usuario.<\/span>\u00a0<\/span><\/p>\n

Adem\u00e1s, tambi\u00e9n debemos considerar el espacio o plataforma en la que se encuentre tu buyer persona<\/a>, ya sea una p\u00e1gina web o red social; ya que, no podemos utilizar el mismo CTA para diferentes plataformas.\u00a0 Ponte en los zapatos de tu audiencia y preg\u00fantate qu\u00e9 frase funciona mejor para la interacci\u00f3n del usuario con tu web.\u00a0\u00a0<\/span><\/p>\n

\"\"<\/span><\/h3>\n

2. <\/span>Define el objetivo de tu CTA<\/span><\/h3>\n

Aparte de considerar la etapa en la que se encuentra el buyer persona, para la creaci\u00f3n de un call to action, otro factor importante es el objetivo que buscas obtener antes de comenzar a dise\u00f1ar el texto y presentaci\u00f3n de tu bot\u00f3n.<\/span><\/p>\n

Puedes elaborar peque\u00f1as preguntas como: \u00bfQu\u00e9 quiero que haga el usuario? \u00bfQu\u00e9 llene un formulario? \u00bfQu\u00e9 descargue un ebook? \u00bfQu\u00e9 solicite informaci\u00f3n?<\/span><\/p>\n

\u00a03. <\/span>Tu copy bien estructurado para el CTA<\/span><\/h3>\n

No esperes que un CTA haga todo el trabajo, antes de interactuar con tu p\u00fablico debemos realizar una comunicaci\u00f3n de manera que ir convenciendo al cliente que nuestra empresa est\u00e1 capacitada para solucionar sus problemas o necesidades.<\/span><\/p>\n

Utiliza un verbo imperativo como \u201cdescarga\u201d o \u201ccompra aqu\u00ed\u201d dejando en claro de lo que va a pasar al momento de hacer clic. Adem\u00e1s, tu mensaje debe ser claro, simple y directo incluyendo adverbios de tiempo y lugar.<\/span><\/p>\n

\"\"<\/span><\/h3>\n

4. Dise\u00f1o atractivo<\/span><\/h3>\n

El dise\u00f1o que se trabaje para tu bot\u00f3n de \u2018call to action\u201d debe estar alienado con el estilo corporativo o l\u00ednea graf\u00eda de tu empresa; incluyendo, no solo la paleta de colores, sino la tipograf\u00eda, iconos, etc.<\/span><\/p>\n

\"\"<\/span><\/h3>\n

5. Ponlo a prueba<\/span><\/h3>\n

\u00a1Ponlo a prueba para ver si funciona! Es indispensable hacer pruebas para corroborar que nuestro CTA funciona bajo los objetivos y estrategias que consideramos al momento de su creaci\u00f3n. En caso sea necesario, podemos optimizarlo bajo todas las caracter\u00edsticas ya mencionadas.<\/span><\/p>\n

Referencias tomadas de Inboundcycle.<\/span><\/em><\/span><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Recordemos que los \u201ccall to action\u201d o CTA\u2019s son aquellos botones que persuaden a los usuarios a realizar una acci\u00f3n determinada. Por ello, es importante…<\/p>\n","protected":false},"author":4,"featured_media":6167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":{"0":"post-6164","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-landing-page"},"yoast_head":"\nCall to Action: Caracter\u00edsticas principales para crear uno - Blog Atr\u00e9vete<\/title>\n<meta name=\"description\" content=\"Conoce las 5 caracter\u00edsticas principales para la creaci\u00f3n de una call to action dentro de las estrategias de marketing para tu empresa. 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