{"id":6138,"date":"2020-08-11T17:23:14","date_gmt":"2020-08-11T17:23:14","guid":{"rendered":"https:\/\/atrevete.pe\/blog\/?p=6138"},"modified":"2020-10-03T10:33:05","modified_gmt":"2020-10-03T10:33:05","slug":"call-to-action-que-es-y-casos-de-exito","status":"publish","type":"post","link":"https:\/\/atrevete.pe\/blog\/call-to-action-que-es-y-casos-de-exito\/","title":{"rendered":"Call to Action: \u00bfqu\u00e9 es? y casos de \u00e9xito"},"content":{"rendered":"

\u00bfHaz escuchado el t\u00e9rmino \u201cCall to Action\u201d o \u201cCTA\u201d? Si es que no lo has escuchado como tal entonces perm\u00edtenos que probablemente si los has utilizado en alg\u00fan momento de tu vida sin que te hayas dado cuenta o no lo conozcas como tal.\u00a0<\/span><\/p>\n

Por ejemplo, si est\u00e1s en la plataforma de YouTube y te gusta un canal en especial, siempre escuchas la frase \u201cNo te olvides de darle al botoncito de \u2018Suscribirse\u2019 y darle a la campanita para recibir notificaciones\u201d, \u00bfverdad? Te ponemos otro ejemplo, por si no consumes formatos de video, te encuentras en Instagram o Facebook y mientras vas revisando tu panel de publicaciones recientes, te aparecen diferentes pesta\u00f1as de publicidad de productos que te ofrecen un botoncito de \u201cCompra aqu\u00ed\u201d o \u201cSigue mirando aqu\u00ed\u201d.\u00a0<\/span><\/p>\n

\"\"<\/span><\/p>\n

Estos diversos botones que encuentres en cualquier plataforma digital que te invite a realizar una acci\u00f3n es denominada como Call to Action (CTA). Para conocer un poco m\u00e1s de qu\u00e9 es este tipo de herramientas y los ejemplos que existen en nuestro d\u00eda a d\u00eda, contin\u00faa leyendo el siguiente art\u00edculo.\u00a0<\/span><\/p>\n

\u00bfQu\u00e9 es una Call to Action?<\/b><\/h2>\n

Un CTA son las siglas del t\u00e9rmino \u201cCall to Action\u201d, que traducida al espa\u00f1ol es conocida como \u2018el llamado a la acci\u00f3n\u2019; el cual, es un bot\u00f3n o enlace que busca direccionar al usuario a una p\u00e1gina web o landing page<\/a> buscando atraer a nuevos leads o clientes potenciales.\u00a0<\/span><\/p>\n

Un bot\u00f3n de \u201cCall to Action\u201d busca siempre invitar a un usuario a que realice una acci\u00f3n determinada, ya sea para ingresar informaci\u00f3n relevante o ejecutar una compra. Una CTA es el v\u00ednculo que existe entre el contenido de valor que tu buyer personas consume, o busca consumir, y tu sitio web atray\u00e9ndolos con ofertas interesantes persuadi\u00e9ndolos a realizar una acci\u00f3n.\u00a0\u00a0\u00a0<\/span><\/p>\n

Este tipo de botones es muy com\u00fan de encontrarlos en un formulario, como ya mencionamos anteriormente, pero no es la \u00fanica manera de c\u00f3mo emplear un \u201cCall to Action\u201d.\u00a0<\/span><\/p>\n

\"\"<\/a><\/b><\/h2>\n

Ejemplos de Call to Action<\/b><\/h2>\n

Dependiendo de tu industria o tipo de negocio, debes saber emitir tus CTA\u2019s para lograr atraer a nuevos leads o clientes potenciales. Muchas marcas y empresas reconocidas conocen y han experimentado los resultados exitosos que ofrecen estos botones; con la finalidad, de incrementar sus oportunidades de ventas, dependiendo de los objetivos.\u00a0<\/span><\/p>\n

Por ejemplo:\u00a0<\/span><\/p>\n

1. Netflix<\/span><\/h3>\n

Una de las empresas m\u00e1s reconocidas como Netflix hace uso de los \u201ccall to action\u201d en todo momento, especialmente, cuando uno es nuevo dentro de la plataforma de streaming y te presentan su bot\u00f3n de color rojo de: \u2018Probar ahora\u2019. Con la finalidad, de ofrecerte sus servicios por un mes de manera gratuita.<\/span><\/p>\n

 <\/p>\n

\"\"\u00a0<\/span><\/p>\n

Una de las caracter\u00edsticas que presenta Netflix es la personalizaci\u00f3n que le brinda a sus CTA\u2019s:<\/span><\/p>\n

–<\/span> \u00a0<\/span>El bot\u00f3n es de color rojo (igual que su logo).<\/span><\/p>\n

–<\/span> \u00a0 <\/span>El mensaje \u201cProbar ahora\u201d es claro, sencillo y directo.\u00a0<\/span><\/p>\n

2. Spotify<\/span><\/h3>\n

Otras de las plataformas m\u00e1s conocidas, en el mundo de la m\u00fasica online, es Spotify quienes tambi\u00e9n hace uso de los botones de \u201cCall to Action\u201d de manera atractiva y directa.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\"\"<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Si revisamos las caracter\u00edsticas del bot\u00f3n de esta landing page podemos encontrar que:<\/span><\/p>\n

–<\/span> \u00a0<\/span>El bot\u00f3n es de color verde (igual que su logo).<\/span><\/p>\n

–<\/span> \u00a0<\/span>El bot\u00f3n destaca del fondo y presenta una imagen corporativa.<\/span><\/p>\n

–<\/span> \u00a0<\/span>El mensaje es concreto, simple y directo.\u00a0<\/span><\/p>\n

Referencias tomadas y adaptadas de Inboundcycle y 40d\u0117fi\u0117bre.<\/span><\/em><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfHaz escuchado el t\u00e9rmino \u201cCall to Action\u201d o \u201cCTA\u201d? Si es que no lo has escuchado como tal entonces perm\u00edtenos que probablemente si los has…<\/p>\n","protected":false},"author":4,"featured_media":6144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":{"0":"post-6138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-landing-page"},"yoast_head":"\nCall to Action: \u00bfqu\u00e9 es? y casos de \u00e9xito - Blog Atr\u00e9vete<\/title>\n<meta name=\"description\" content=\"\u00bfHaz escuchado el t\u00e9rmino \u201cCall to Action\u201d o \u201cCTA\u201d? 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