{"id":6102,"date":"2020-07-30T17:44:45","date_gmt":"2020-07-30T17:44:45","guid":{"rendered":"https:\/\/atrevete.pe\/blog\/?p=6102"},"modified":"2020-08-03T11:33:53","modified_gmt":"2020-08-03T11:33:53","slug":"conoce-los-tipos-de-e-commerce-para-construir-tu-negocio-online","status":"publish","type":"post","link":"https:\/\/atrevete.pe\/blog\/conoce-los-tipos-de-e-commerce-para-construir-tu-negocio-online\/","title":{"rendered":"Tipos de e-commerce para construir tu negocio online"},"content":{"rendered":"

\u00bfTe has preguntado cu\u00e1ntos tipos de e-commerce existen? \u00bfY en base a cu\u00e1les tu puedes comenzar a construir tu negocio online? Debido a las consecuencias que trajo consigo la propagaci\u00f3n del coronavirus, son varios los emprendedores que han comenzado a crear y reactivar sus negocios o marcas de manera independiente.\u00a0<\/span><\/p>\n

Es frente a esta situaci\u00f3n que muchas personas desconocen cuantos tipos de comercio e-commerce<\/a> existen y en cu\u00e1l de ellos encaja su marca para ejercer las estrategias de marketing adecuadas; adem\u00e1s, de determinar el perfil de sus buyer personas. Los tipos de e-commerce se dividen seg\u00fan diversos criterios; los cuales, son:\u00a0<\/span><\/p>\n

–<\/span> \u00a0<\/span>Bienes y servicios que distribuyen<\/span><\/p>\n

–<\/span> \u00a0<\/span>Licencias de uso<\/span><\/p>\n

–<\/span>\u00a0\u00a0<\/span>Caracter\u00edsticas de los agentes en las transacciones\u00a0<\/span><\/p>\n

Para ello, en el siguiente art\u00edculo comentaremos sobre cada una de las categor\u00edas determinando los agentes que se encuentran dentro de cada categor\u00eda.\u00a0<\/span><\/p>\n

\"\"<\/b><\/h2>\n

Tipos de e-commerce por bienes y servicios distribuidos<\/b><\/h2>\n

Existen tres elementos dentro del e-commerce por bienes y servicios distribuidos:\u00a0<\/span><\/p>\n

1. E-commerce de productos anal\u00f3gicos<\/span><\/h3>\n

En este caso, nos referimos a las empresas o negocios online<\/a> en donde venden productos tangibles de consumo tales como ropa, accesorios, electrodom\u00e9sticos, entre otros. Es uno de los e-commerce m\u00e1s amplios que se encuentran dentro de las plataformas digitales.\u00a0<\/span><\/p>\n

2. E-commerce de productos digitales<\/span><\/h3>\n

A diferencia de los productos anal\u00f3gicos, en los negocios online de productos se comercializa elementos digitales como ebooks, videos, fotograf\u00edas, dise\u00f1os, entre otros.<\/span><\/p>\n

3. E-commerce de servicios<\/span><\/h3>\n

Se centra en la venta de servicios a los usuarios a trav\u00e9s de la Internet. Estos pueden ser vuelos de viaje, tickets para un establecimiento de entretenimiento, entre otros.\u00a0<\/span><\/p>\n

\"\"<\/a><\/b><\/h2>\n

Tipos de e-commerce por licencias de uso<\/b><\/h2>\n

Al igual que la anterior categor\u00eda, existen tres agentes que se encuentran dentro de esta categor\u00eda:\u00a0<\/span><\/p>\n

1. E-commerce SaaS (Software as a service)<\/span><\/h3>\n

Nos referimos a un comercio por medio de La Nube en donde se ofrecen programas o aplicativos gestionados desde los servidores de las empresas proveedoras del servicio. En este caso, los emprendedores adquieren SaaS pagando una suscripci\u00f3n de uso.\u00a0<\/span><\/p>\n

2. Open source e-commerce<\/span><\/h3>\n

Los negocios open-source se centran en el c\u00f3digo abierto de las plataformas digitales puestas a disposici\u00f3n de los usuarios que busquen gestionarlas desde sus propios servidores.\u00a0<\/span><\/p>\n

3. Con ampliaci\u00f3n u On-premises e-commerce<\/span><\/h3>\n

Los on-premises son programas en donde compras una licencia; la cual, tiene derecho de instalarlas dentro de tus servidores y modificarlas a tu conveniencia.\u00a0<\/span><\/p>\n

Tipos de e-commerce en base a los agentes que se encuentran en las transacciones<\/b><\/h2>\n

Estos son los tipos de e-commerce m\u00e1s conocidos por la industria:\u00a0<\/span><\/p>\n

1. B2B (Business-to-Business)<\/span><\/h3>\n

Estos son los negocios que realizan transacciones por medio de las Internet entre empresas.\u00a0<\/span><\/p>\n

2. B2C (Business-to-Consumer)<\/span><\/h3>\n

Nos referimos a los negocios online que realizan negociaciones comerciales con sus consumidores finales (clientes) mas no empresas.<\/span><\/p>\n

3. C2B (Consumer-to-Business)<\/span><\/h3>\n

En este caso, los emprendedores le brindan la potestad a una empresa para que realice la venta de sus productos por medio de su plataforma digital.\u00a0<\/span><\/p>\n

4. C2C (Consumer-to-Consumer)<\/span><\/h3>\n

Modelo de negocio online que enfoca en las transacciones entre consumidores teniendo una plataforma digital como intermediaria.\u00a0<\/span><\/p>\n

5. B2A (Business-to-Administration)<\/span><\/h3>\n

El B2A se centra en las transacciones realizadas entre empresas y una administraci\u00f3n p\u00fablica.\u00a0<\/span><\/p>\n

6. C2A (Consumer-to-Administration)<\/span><\/h3>\n

Nos referimos a las transacciones que se ejecutan entre individuos y entidades p\u00fablicas.\u00a0<\/span><\/p>\n

Referencias tomadas y adaptadas de Marketing Ecommerce.<\/span><\/i><\/span><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfTe has preguntado cu\u00e1ntos tipos de e-commerce existen? \u00bfY en base a cu\u00e1les tu puedes comenzar a construir tu negocio online? Debido a las consecuencias…<\/p>\n","protected":false},"author":4,"featured_media":6104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"class_list":{"0":"post-6102","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce"},"yoast_head":"\nTipos de e-commerce para construir tu negocio online - Blog Atr\u00e9vete<\/title>\n<meta name=\"description\" content=\"Te presentamos los 12 tipos de e-commerce que existen y puedas indentificar para comenzar a construir tu negocio online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrevete.pe\/blog\/conoce-los-tipos-de-e-commerce-para-construir-tu-negocio-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tipos de e-commerce para construir tu negocio online - 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