{"id":6032,"date":"2020-06-30T18:51:27","date_gmt":"2020-06-30T18:51:27","guid":{"rendered":"https:\/\/atrevete.pe\/blog\/?p=6032"},"modified":"2020-07-03T00:44:21","modified_gmt":"2020-07-03T00:44:21","slug":"landing-page-que-es-y-como-potencia-tus-ventas","status":"publish","type":"post","link":"https:\/\/atrevete.pe\/blog\/landing-page-que-es-y-como-potencia-tus-ventas\/","title":{"rendered":"Landing Page: \u00bfQu\u00e9 es y c\u00f3mo potencia tus ventas?"},"content":{"rendered":"

\u00bfEstamos listos para empezar nuestro negocio online o tienda virtual<\/a>? \u00a1Genial!<\/strong> Si ya tenemos nuestros objetivos determinados, hemos construido la imagen semi-ficticia de los clientes ideales<\/strong> (buyer personas<\/a><\/strong>) y, adem\u00e1s, nuestra web informativa<\/a><\/strong> ya est\u00e1 establecida. Entonces ahora debemos enfocarnos en que obtener los resultados esperados a trav\u00e9s del embudo de conversi\u00f3n. \u00bfC\u00f3mo? Con la presencia de un Landing Page<\/strong> para tu campa\u00f1a de marketing.\u00a0<\/span><\/p>\n

En muchas ocasiones ha sucedido que las empresas<\/strong>, ya sean Pymes, medianas o starups; presentan todas las herramientas y procesos del Marketing Digital<\/strong> o Inbound Marketing<\/strong><\/a> brinda a los clientes, pero, aun as\u00ed, no logramos el nivel de conversi\u00f3n (clientes potenciales)<\/strong> que tu empresa estaba esperando. Esto se debe a la falta de presencia o direcci\u00f3n de los visitantes<\/strong>\u00a0hacia una Landing Page<\/strong>; la cual, busca brindar resultados exitosos a toda empresa<\/strong> que se encuentra en las plataformas digitales.\u00a0<\/span><\/p>\n

\"\"<\/b><\/h2>\n

Pero, \u00bfqu\u00e9 es una Landing Page?<\/b><\/h2>\n

Una landing page<\/strong>, tambi\u00e9n conocidas como \u2018p\u00e1ginas de destino\u2019<\/strong>, es una p\u00e1gina que se enfoca, principalmente, en convertir de lead a cliente potencial<\/strong> a los usuarios que visitan a tu empresa por medio de un CTA (Call-to-Action)<\/strong> o llamado a la acci\u00f3n.\u00a0\u00a0\u00a0<\/span><\/p>\n

Tomemos en cuenta que una landing page<\/strong> est\u00e1 dirigida a un p\u00fablico determinado que tu empresa debe conocer con anticipaci\u00f3n. Es decir, debemos saber los intereses y necesidades que el lead o visitante<\/strong> presenta a trav\u00e9s de los formularios de prospecto u otras herramientas de captaci\u00f3n<\/strong> donde el lead comparte su informaci\u00f3n con la empresa.\u00a0<\/span><\/p>\n

La idea principal de una<\/strong> p\u00e1gina de destino<\/strong> es transmitir el contenido de valor<\/strong> que un visitante necesita; con la finalidad, de corroborar que tu empresa es la indicada para brindarle los productos o servicios que solucionen sus problemas y necesidades.\u00a0<\/span><\/p>\n

\"\"<\/a><\/b><\/h2>\n

\u00bfPara qu\u00e9 sirve una Landing Page?<\/b><\/h2>\n

Como ya lo hemos mencionado, anteriormente, la funci\u00f3n principal de una landing page<\/strong> es captar leads a trav\u00e9s de una oferta o promoci\u00f3n<\/strong> que tu marca realiza por medio de una campa\u00f1a publicitaria o anuncio.\u00a0<\/span><\/p>\n

Recuerda que si tienes tres campa\u00f1as de marketing<\/strong> establecidas, ya sea para este mes o cada dos semanas, tenemos que crear una landing page para cada campa\u00f1a<\/strong> que emites. Adem\u00e1s, otra funci\u00f3n que te brinda una landing page es tener una lista de contacto interesados<\/strong> (leads calificados en el MQL<\/strong><\/a>) a quienes tu empresa debe dar seguimiento y guiarlos hasta motivarlos a usar las herramientas necesarias para fidelizarlos.\u00a0<\/span><\/p>\n

Una \u00faltima recomendaci\u00f3n que te brindamos es que antes de dise\u00f1ar una p\u00e1gina de destino<\/strong> tengas los objetivos que se buscan alcanzar en dicha campa\u00f1a de marketing o publicidad.<\/span><\/p>\n

Referencias tomadas y adaptadas de Hubspot.\u00a0<\/span><\/i><\/p>\n

\n

Ahora que tienes esta informaci\u00f3n, \u00bfqu\u00e9 esperas para potenciar tu negocio?<\/span><\/em><\/p>\n<\/blockquote>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfEstamos listos para empezar nuestro negocio online o tienda virtual? \u00a1Genial! Si ya tenemos nuestros objetivos determinados, hemos construido la imagen semi-ficticia de los clientes…<\/p>\n","protected":false},"author":4,"featured_media":6038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":{"0":"post-6032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-landing-page"},"yoast_head":"\nLanding Page: \u00bfQu\u00e9 es y c\u00f3mo potencia tus ventas? - Blog Atr\u00e9vete<\/title>\n<meta name=\"description\" content=\"Ent\u00e9rate sobre que es una landing page y c\u00f3mo esta puede potenciar e incrementar las probabilidades de venta de tu empresa. 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